AI cited this site 80 times. It never visited.
145 answers from ChatGPT, Perplexity and Gemini cited one site 80 times. Not once did the assistant ask for the page while it answered: it worked from a copy it already had.
What the assistants actually say.
Studies from NUR AI’s own measurements: the same questions asked many times across the AI assistants, every answer kept and counted. Each one says what it cannot show.
Does AI always pick the same name?
560 answers across seven categories: every model picked the same CRM in 40 answers out of 40, the assistants split on PR agencies, and in business services half the sources were companies’ own websites.
What does AI tell the crowd to buy?
121 answers from ChatGPT, Gemini, Claude, Perplexity and Google to two questions about buying a stock: one name in 45% of them, and an app that gave the same first pick ten times out of ten.