--- title: "NUR AI · AI visibility monitoring for brands and agencies" description: "NUR AI shows what ChatGPT, Gemini, Perplexity and Claude tell your customers, who they recommend instead of you, and what to change on your website and content." canonical: "https://discovernur.com/" lang: "en" last-updated: "2026-10-06" --- # NUR AI > NUR AI shows what ChatGPT, Gemini, Perplexity and Claude tell your customers, who they recommend instead of you, and what to change on your website and content. NUR AI is an AI visibility system for brands and the agencies that represent them. It asks the questions a brand's customers ask, across ChatGPT, Gemini, Claude, Perplexity and Google's AI Overviews, on a consistent schedule, and records who gets named, who gets recommended and which sources the answers cite. It then checks whether AI can reach and read the brand's own website, and turns both into a monthly plan with tasks, briefs and a before-and-after measurement. It works in English and in Hebrew. - [Book a demo](https://discovernur.com/#demo) - [Contact](https://discovernur.com/contact.md) - [Hebrew version](https://discovernur.com/il.md) - [Sign in to Periscope, or start a free trial](https://periscope.discovernur.com/login) - [Privacy notice](https://discovernur.com/privacy.md) ## Two questions. One system. Your customers are asking AI who to choose. Every day, your brand is recommended—or replaced—in those answers. NUR AI works on both sides. First: are you in the conversation at all, across every AI engine and everywhere the web talks about you? Then: does your own content tell your story the way you want AI to tell it? ### Are you in the conversation? Your place in AI answers is decided far beyond your own site: in the reviews, articles, comparison pages and forums the engines cite. NUR AI listens across the models and shows where you stand in that conversation—who gets named and recommended in your category, who takes your place, which sources shape the answers, and what AI claims about you. - Mentions and recommendations, by engine and by type of question - The competitors named instead of you - The sites the answers cite, and whether they name you - What AI states about your brand, flagged for checking ### Is your website telling the right story? Then make your own content accessible to AI, so the story it tells is yours. NUR AI checks whether AI can reach your pages, read them and take the right facts from them—and keeps checking, so a site change that breaks it does not go unnoticed. - Access for AI crawlers, and content visible without scripts - Your key facts stated plainly, as structured data - Your brand as a clear entity on Wikidata and Wikipedia - AI agents trying real customer tasks on your site, every four weeks ## One answer is an anecdote. A record is evidence. Ask a model once and you get one answer, on one day. Ask again and it changes. NUR AI asks the same questions, the same way, on a consistent schedule, keeps every answer, and reads them all the same way—so you see the trend, not the noise. ## From visibility to action. See where you stand, what to improve, and where your effort can make a difference. ### Set the context. Start with your brand, category, and the questions that matter to your customers—from first discovery to final comparison. ### Listen across models. NUR AI consistently asks your questions to ChatGPT, Gemini, Claude, Perplexity and Google’s AI Overviews. See where your brand appears, how it is presented, who else enters the conversation, and which sources the answers rely on. ### Make your website answer-ready. Make sure AI can reach and read your site: open access for AI crawlers, a clear page structure, and the key facts about your business stated plainly, so the engines can use them in their answers. ### Make your content answer-ready. Answer the questions your customers really ask, on your site and in the sources AI trusts. A prioritized plan tells you what to write, what to fix and where to be mentioned first—then NUR AI measures whether it moved, task by task. ## The tool you run your clients on. Not a report you send once. The place your team learns, week after week, how each client shows up in AI—and what moves it. ### All your clients, one place. Each client tracked on its own questions and competitors, with a portal your client can open to see the same numbers. ### A monthly action plan. Built from the evidence, best practice clearly labelled, reviewed and edited by you before it goes to the client. ### Tasks and briefs. Every action becomes a task with an owner and a due date, and a brief your writers, PR team or developers can work from. ### Did it move? When a task is done, NUR AI compares the answers before and after on the questions that showed the gap, against your competitors. ## A little more clarity. ### What is AI visibility? It is how your brand appears in answers from AI assistants: whether it is mentioned, how it is described, and whether it is included when people ask for recommendations or comparisons. ### How is this different from a search ranking? A search ranking tells you where a page appears in a list of results. AI visibility looks at the answer itself: the brands it names, the context it gives, and the sources it cites. ### Does NUR AI help me improve my visibility? Yes. Monitoring is where it starts. NUR AI’s method then makes your website and your content answer-ready: pages AI can access and understand, content that answers your customers’ real questions, and a presence in the sources AI trusts—with clear priorities for what to do first. ### Why not just ask ChatGPT myself? You can, and you should. But one answer, from one model, on one day, is an anecdote. NUR AI consistently asks your customers’ real questions across five AI engines, reads every answer the same way, and turns what it hears into a plan. The value is in the method, not the peek. ### Is NUR AI only about my website? No. The first half has nothing to do with your site: it measures your presence across AI answers and the sources they draw on—reviews, articles, comparison sites, forums. The second half makes sure your own website and content tell AI the right story. ### Does NUR AI connect to Google Search Console and Analytics? Yes, read-only and with your permission. NUR AI shows your branded searches, your impressions in Google’s AI Overviews and the visits that come from AI assistants next to what the engines say about you. ### Can NUR AI show whether our PR worked? It shows what moved together: whether the engines cited the article, and how your mentions changed after it, against your competitors. That is a measurement, not proof of cause—and NUR AI says so. ### What does “answer-ready” mean? A brand is answer-ready when AI can reach and read its website, find clear facts about what it offers, and see it mentioned in the sources it trusts—so it can confidently name the brand in an answer. NUR AI shows what is missing and what to fix first. ### Why look at more than one model? The same question can produce different answers across models. Comparing them helps reveal where your brand’s presence is consistent and where there are gaps. ### Are the answers in this console real? Yes. They are real answers NUR AI recorded on 2026-09-29: ChatGPT as a logged-out visitor sees it on chatgpt.com, and Gemini and Claude through their APIs with web search. Pressing Play replays those recordings; it does not send a new request. ### Can I get my score today? The free score opens soon. For the full picture on your brand now, book a demo. ### Can NUR AI guarantee that AI will recommend my brand? No. NUR AI measures and explains; it cannot control what a model says. What it gives you is a consistent record over time, so you can see what changes and why. ### Is NUR AI related to other products called Nur AI? No. NUR AI at discovernur.com is an AI visibility system for brands and agencies. It is not connected to other apps or services with a similar name. ### Can NUR AI show what AI tells a specific audience? In part. Tell an AI assistant who is asking and the recommendation can change. In our own test, four AI models named the same CRM for a small business in every answer, and a different one for a 200-person sales team in every answer. NUR AI can include questions phrased the way a particular audience would ask them, and show which brands appear in those answers. It reflects a stated audience, not any one person’s signed-in account. A report that sets audiences side by side is not built yet.